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LONGONI TRADEMARK

longoni stecche trademark 960x360

The Longoni name, with over 70 years of all Italian history, has become worldwide synonymous with quality and prestige in the billiard field.
The current logo was developed at the beginning of the 90s, when a local designer wanted to give an innovative look no less than the many innovations made to the design and to the constructive technique of the Longoni cues.
In the previous years the look of the logo has been changed several times to adapt it to the changes of the market taste.
Below you can see a short gallery of the brands used. With the entry into the Chinese market, a brand with Chinese characters has also been registered.
In order to protect the trademark, the Longoni name was registered in many countries where business is done, operating a constant control to avoid, as much as possible, frauds and counterfeit products.
For extra security, we remember our customers to buy Longoni billiard cues only by our official dealers: http://www.longonicues.com/longoni-dealers

 

Il nome Longoni, con oltre 70 anni di storia tutta italiana, è diventato sinonimo di qualità e prestigio nel settore del biliardo a livello mondiale.
Il logo attuale è stato sviluppato agli inizi degli anni 90, quando un designer locale, aveva voluto dare un look innovativo al pari delle numerose innovazioni apportate al design e alla tecnica costruttiva delle stecche Longoni.
Negli anni precedenti l'estetica del logo è stata variata diverse volte per adeguarla ai cambiamenti di gusto del mercato. In basso potete vedere una breve galleria dei marchi utilizzati.
Con l'ingresso nel mercato cinese è stato registrato anche un marchio con caratteri cinesi.
Per tutelare il marchio si è provveduto a registrare il nome Longoni in numerosi paesi dove si opera commercialmente, operando un costante controllo per evitare quanto più possibile frodi e prodotti contraffatti.
Per maggiore sicurezza ricordiamo di acquistare stecche da biliardo Longoni unicamente presso i rivenditori ufficiali: http://www.longonicues.com/longoni-dealers
 
 
Longoni anni 80 Longoni anni 80 (2) Longoni Professional Longoni in Cinese
       
 

The history of the Zenith brand was born in the middle of the 70s when Francesca Luzzi, Renzo Longoni's wife, decided to open the commercial "Norditalia Ricambi s.r.l." (www.norditalia.it).
Being the Longoni brand at its peak at that time in the billiard tables for tournaments in Italy, the competitors and new customers of Norditalia Ricambi wanted a different brand for the cues to be matched as equipment to their billiards.
It was therefore decided to leave the Longoni brand for all the cues addressed to the export and to create the Zenith brand for the Italian market.
At the beginning of the 2000s, as circumstances changed, it was decided to re-introduce the Longoni brand in Italy.
Today all the cues produced in Mariano Comense, even for the 5 skittles, are branded Longoni.

 

La storia del marchio zenith nasce a metà degli nni 70 quando Francesca Luzzi, moglie di Renzo Longoni, decise di aprire la commerciale "Norditalia Ricambi s.r.l." (www.norditalia.it).
Essendo il marchio Longoni al suo apice in quel periodo nei tavoli da biliardo per gare in Italia, i concorrenti e nuovi clienti della Norditalia vollero un marchio differente per le stecche da abbinare come dotazione ai propri biliardi.
Si decise quindi di lasciare il marchio Longoni per tutte le stecche destinate all'export e di creare il marchio Zenith per il mercato italiano.
Agli inizi degli anni duemila, essendo mutate le circostanze, si decise per la totale reintroduzione del marchio Longoni in Italia.
Oggi tutte le stecche prodotte a Mariano comense, anche per i 5 birilli, sono marchiate Longoni.


Zenith vecchio Zenith 1976 Zenith
     

articles


stratos banner


 
 
wood-origin
THE CONCEPT OF STRATOS

Wood classic shafts are heavily anisotropic and release uncontrollable forces during hit.
Renzo Longoni in the late sixties deeply analyzed the problem coming to the conclusion that nature has to be recreated. He decided to cut slices of wood, select them by weight, straight venner and quality to recreate a perfect shafts using just best pieces. Laminated shaft was born and patented in 1985.
 
wood-origin
JBR2 FERRULE, G10 CORE AND LD TECHNOLOGY

Improving constantly the quality of the game is one of the primary goal of the Longoni team.
To guarantee the maximum gaming performance of the Longoni shafts, we worked a lot on their frontal part introducing the new JBR2 ferrules by Longoni with high density G10 support and a proprietary system to reduce deflection, improving acoustics.
 
wood-origin
VIBES-FOAM

In order to improve the balance and acoustic, in all laminated shafts close to the joint area, we created a long hole filled with a special foam. This material compensates density, absorbs vibrations and improves the balance.

wood-origin
THE RIGHT PLACE FOR THE RIGHT WOOD

This point is crucial: Stradivari was used to go and choose the best wood in the valley of Panaveggio, where the fir trees grew in a unique microclimate in the world.
Longoni company uses for its shafts only the best hard rock maple from Quebec (Canda) and the whitest european hornbeam, where extreme low temperatures, sun light and ground provide the best quality of wood for the billiard game. 

wood-origin CUTTING PROCESS

The cutting of the logs is done during the coldest periods of the year to get the best physical features and that white color which distinguishes the best shafts: the Longoni shafts.
From the central parts of the boards are extracted the elements that must have straight and thick vains without the presence of knots or other ahestetic blemishes including the sugar strips which can cause spots typical of the Saccharum maple.

wood-origin DRYING PROCESS

The drying process already begins when you cut the log into boards and leave them at open air, in the extreme dry and freezing climate where they are grown.
Once the elements are obtained from the boards, these are vacuum dried to mechanically remove most of the water hold by the cells. 
After the first turning, all the Longoni shafts are left in a special climate-controlled and constant drying room for at least one year in order to loose totally the last traces of moisture before proceeding to the stabilizing process.

wood-origin STABILIZING PROCESS

The stabilizing of the wood is the process through which, from a completely dried material, the wood starts to absorbe the natural environmental humidity to reach the right balance with the outside world.
Thanks to this process which takes at least 3 months after the drying room process, the shafts will remain stable over the time and they will ensure an excellent playability.

wood-origin CREATING A LAMINATED SHAFT

To create a laminated shaft, after having correctly dried and stabilized the raw material, the wood must be cut into slices, which have to be selected and glued with a combination of slow-hardening glues.
The gluing of the laminated shafts takes a long time: for the right result it is necessary to leave the glued slices in special moulds for a minimum of 24 hours.
This technique limits a lot the production capacity but it greatly increases the quality of the shaft.

wood-origin
S2, S20, S30... WHICH IS THE DIFFERENCE?

S2 has 10 highly selected Canadian hard rock maple slices. An elastic shaft with determination, perfect for the most extreme english.
S20 is the first in the world to have a structure of 20 slices of Quebec hard rock maple which makes the shaft really innovative. The game is easy and natural and the deflection is completely erased.
Thanks to its internal structure the weight is well balanced.
S30 is the last Stratos: 10 slices of hard canadian maple combinated with 10 slices of balcan hornbeam. Made for the player likes strong, stable and with higher density.

wood-origin STRATOS LONGONI WARRANTY

All Stratos shafts are univocally numbered to trace production date. Each shaft is also labelled to report product specification including code, name, diameter and exact weight .The label, beyond showing these data, is a further guarantee of authenticity. Before labelling, each shaft is individually checked on a test desk to avoid warpage and other defects. To help reporting correct weight and diameter, we use a precision digital scale connected to the system and a laser micrometer.

wood-origin
MADE WITH THE WORLD CHAMPIONS

Players of the Longoni team have an important role in the development of our shafts because it’s thanks to the skills of the best talents all over the world that we can create excellent shafts.
All our models have been tested and approved by our champions in order to ensure the maximum results and satisfaction to our customers.
The results speak for themselves: with our shafts the most important worldclass titles have been taken.

wood-origin
MADE IN ITALY: YESTERDAY, TODAY AND TOMORROW

All Longoni shafts, including the laminated ones, are entirely and uniquely produced in Italy in the factory based in Mariano Comense with techniques and machineries developed by us.
The processing cycle of each shaft lasts at least 24 months: from when you cut the board to when it reaches the billiard tables around the world.
The choice to continue completely producing in Italy was dictated by the desire to have a product different from all the other ones in terms of quality and technology, always under a strict control of our staff.

wood-origin
STRATOS SHAFT: PRECISION AND TRACEABILITY

All Stratos shafts are univocally numbered to trace production date. Each shaft is also labelled to report product specification including code, name, diameter and exact weight .The label, beyond showing these data, is a further guarantee of authenticity. Before labelling, each shaft is individually checked on a test desk to avoid warpage and other defects. To help reporting correct weight and diameter, we use a precision digital scale connected to the system and a laser micrometer.
 
IMPORTANT NOTICE:
The company reserves the right to apply modifications or changes to the product without any obligation of previous notice.
 
 

MADE IN ITALY STATEMENTlongoni made in italy

All Longoni cues are produced entirely in Italy in our workshop of Mariano Comense, in the province of Como. For the production of the cues we use woods and several materials from all over the world.
The whole production process takes place under the supervision of the Longoni family.
The Longoni company, based in Mariano Comense, founded over 70 years ago, nowadays is dealing exclusively with the production of billiard cues, billiard lamps and some specific accessories; till 30 years ago, in the same premises, also billiard tables were produced.
Visiting the production factory is possible, only with previous agreements taken by mail (This email address is being protected from spambots. You need JavaScript enabled to view it.) and upon acceptance of the Longoni family.

 

Tutte le stecche Longoni sono prodotte interamente in Italia, nello stabilimento di Mariano Comense in provincia di Como, utilizzando le nostre maestranze. Per la costruzione delle stecche si usano legni di tutto il mondo e diverse componentistiche Italiane; alcuni materiali ad alto contenuto tecnologico e componenti possono provenire da altri stati della comunità Europea.
Tutta la lavorazione avviene sotto la costante supervisione della famiglia Longoni .
La ditta Longoni di Mariano Comense , fondata oltre 70 anni fa, oggi si occupa unicamente della produzione delle stecche da biliardo, lampadari da biliardo ed alcuni accessori specifici: fino a 30 anni fa , nello stesso stabile si producevano anche i tavoli da biliardo.
La visita alla sede produttiva è possibile, concordandola per tempo con la direzione, scrivendo via mail a This email address is being protected from spambots. You need JavaScript enabled to view it. e previo accettazione della famiglia Longoni.

3 lobite supporti1 X SITO LONGONICUES

3 lobite supporti1 X SITO LONGONICUES




3 lobite supporti1 X SITO LONGONICUES

 

 

nothread
No Thread
 
3lobite is the first billiard joint that doesn't need a thread to close. The unique section with three lobes innovates the way of joining parts. The female part is so light you can hardly feel it in your hand.
 turn
2fast4you
 
3lobite has a brand new shape: with one third of turn you can close the joint quickly and tightly. No vibrations or loose parts.
Longoni again a step ahead in the future.
easytoinstall
Easy to install

 3lobite has been developed to be easily installed by skilled technicians on any Longoni existing cue.
You can install also on other brands but there could be limitations (minimum end diameter of 32mm is required).
 stilebehind
Style behind technic
 
The rubber bumper has been developed to match with any cue design.
Thanks to the shape, it avoids any kind of vibrations and it's easy to replace in a few of seconds once worn.
morethanone
3lobite system, thanks to its modularity, gives you the possibility of installing more than one extension in your cue.
At the end of each extensions, 3lobite you'll heave another joint to connect another one. Stability and resistance are
guaranted. A maximum of 3 extensions is suggested.

weigth

Longoni cues: weight and 3lobite

 

3lobite guarantees you the possibility of adding or removing original Longoni set of weight.